For Local Heroes, a social service for young people from the Municipality of Zaanstad, we developed the logo, house style, strategy plan, website design & development and visuals for social media. My role was on the management side, I put together a team of freelancers, and I did the design for the website and the strategy (marketing) plan.
From the strategy plan that I wrote for Local Heroes, I briefed the design team with our values, mission & vision, from which we developed the logo and house style. With those guidelines I designed the website while coordinating the content needed for the website together with a copywriter.
As a start for the marketing plan, together with two young presenters we went on to produce video’s to reach people on social media. On the streets nearby Amsterdam we asked people about their dreams and thoughts on specific values related to this learning program. Also, I created a flyer and content pieces for Instagram campaigns.