Municipality of Amsterdam

Together with a network of partners and organizations in the city, we created a recruitment strategy for Impact Creators Amsterdam, a training program for 16 to 27 years old powered by the Municipality of Amsterdam. The main goal was to get Impact Creators on the map by informing schools, social work organizations, and young people.

We did so by creating recruitment videos, photoshoots and -reports of the participants and activities, creating content for the socials and website, merchandise, and launching campaigns including a poster campaign throughout the city.