Municipality of Amsterdam

Together with a network of partners and organizations in the city, we created a recruitment strategy for Impact Creators Amsterdam, a training program for youngsters (16 -27 years) powered by the Municipality of Amsterdam. The main goal was to get Impact Creators on the map by informing schools, social work organizations, and young people. 

For the strategy I managed the creation of the recruitment tools such as promotional videos, photoshoots and -reports of the participants and activities, content for the socials and website, merchandise, and launching campaigns including multiple Instagram campaigns and a poster campaign throughout the city of Amsterdam. Furthermore I helped developing a working structure for internal and external communication flows that core partners can continue with.