For Local Heroes, a social service for young people from the Municipality of Zaanstad, we developed the logo, house style, strategy plan, website design & development and visuals for social media. My role was on the management side, I put together a team of freelancers, and I did the design for the website and the strategy (marketing) plan.
After get-down the Local Heroes values, mission & vision on paper, we developed the logo and house style. With those guidelines, I designed the website while coordinating the content needed for the website together with a copywriter.
The communication toolkit included flyers, posters, and content pieces for Instagram campaigns. To create video’s to inspire, we went with two young influencers, known from the DREAM SCHOOL, and asked people about their dreams and thoughts on specific values related to this learning program.