Activities as a Content & Marketing Interim included:

Campaign development

• Worked on campaigns for services such as Klusservice, Open Huizendag, Energielabel, and the new offering Eigen Huis Geldplan.
• Involved in the full process: from strategy and content creation to setting up landing pages and analyzing performance.

Content and website optimization

• Improved website structure and content based on AIDA principles.
• Contributed to SEO and CRO initiatives to enhance usability and boost conversion rates.
• Helped align content with user intent and campaign objectives.

Ads and experiments

• Ran test campaigns on Meta platforms to optimize ad placements and reach.
• Used data insights to refine creative and messaging strategies.

Content planning and strategy

• Developed a yearly content calendar tailored to seasonal moments and campaign goals.
• Worked closely with internal teams to ensure messaging consistency across channels.