EnergieWending
Energiewending is a community-led initiative in Amsterdam-West that supports vulnerable social housing residents with practical energy-saving assistance, while advocating for deeper system change in housing and energy policies. ImpactThe focus is on social housing tenants, low-income households, and people facing socio-economic challenges. So far, over 1,500 families in Amsterdam-West have benefited from practical support that […]
Vereniging Eigen Huis (2024)
Vereniging Eigen Huis Activities as a Content & Marketing Interim included: Campaign development Worked on campaigns for services such as Klusservice, Open Huizendag, Energielabel, and the new offering Eigen Huis Geldplan. Involved in the full process: from strategy and content creation to setting up landing pages and analyzing performance. Content and website optimization Improved website […]
Straat Consulaat
Straat Consulaat Through Nieuwe Gevers, I got invited to collaborate with the Straat Consulaat on a campaign for the opening of their new home in The Hague. This initiative aimed to raise awareness and foster community support for those facing homelessness. With a rising number of individuals, particularly young people, experiencing homelessness or relying on […]
DryWater
DryWater Brand: DryWater Objective and context: DryWater sought to position itself as an innovator in hydration, focusing on its unique advantage: delivering 5x the hydration of tap water with natural ingredients. The brand faced two key challenges: differentiating itself in the hydration market and educating consumers about “full hydration,” a concept often confined to sports […]
Municipality of Amsterdam
Municipality of Amsterdam Together with a network of partners and organizations in the city, we created a recruitment strategy for Impact Creators Amsterdam, a training program for youngsters (16 -27 years) powered by the Municipality of Amsterdam. The main goal was to get Impact Creators on the map by informing schools, social work organizations, and […]
DEXTROSE Magazine
DEXTROSE Mag Through a mix of science, philosophies, and art we aim to provide an original view on gender and sexuality that inspires and stimulates. We do so by giving young voices a platform through a magazine, events, and Instagram. Direction / Roos RademakerEdition / Tali GoldmanCorrection / Edna GoldmanEditorial Design / Lamas BurgariottiCover work […]
Municipality of Zaanstad
Local Heroes My favorite projects are the ones in which I’m involved from the get-go. During the launch of Local Heroes, a social service for young people from the Municipality of Zaanstad, my role was on the strategic and managing side, in which I was responsible for the brand strategy, website design, copy, visuals, influencer […]
‘t Lokaal
‘t Lokaal ‘t Lokaal brings business, education, government and healthcare together in research and projects. The strategy of ‘t Lokaal is based on the “WOZ”-vision: strengthening Employment – Training & Education – Care. I designed a website that showcase the connection between these domains. Together with an animator, we created a visual of the logo and […]
Hunkemöller
Hunkemöller For Hunkemöller I managed a total of 500 SEO texts in 6 European languages to stimulate the growth of search traffic. I had put together an international team of writers I had previously worked with on other projects. Lisa Kollman, Content Manager Hunkemoller: Read More “Already worked with Roos on a content project in […]